If you’re a smaller eCommerce company -- or even a medium-sized one -- it can feel hopeless to try and stand out to compete with top dogs for traffic and customer share, but a well-executed Amazon PPC strategy can equalize the playing field. Still, many businesses can feel anxious about jumping headfirst into the Amazon PPC pool; if your Amazon paid ads are not optimized, it will feel like a complete waste of money with little or no ROI to show.
That’s where we come in. SevenAtoms’ skilled Amazon PPC services team will build, optimize, and execute Sponsored Products campaigns on Amazon, helping you get top-tier placement on Amazon product pages and search results -- “winning the Buy Box.” We’ll do in-depth keyword research and analysis to optimize your campaign, reducing cost-per-click and boosting conversions.
Even if you’re seeing great sales on Amazon, it can be frustrating to have your products be selling on Amazon -- rather than your own branded website. People may be buying and finding great use out of your products, but it can be harder to feel like you’re building a connection between consumers and your brand, which can have a negative impact on building customer loyalty and gaining repeat purchasers.
An expert Amazon PPC agency like SevenAtoms will help keep your brand front and center in Amazon’s search results. With our Amazon PPC services, we’ll get your brand’s logo and tagline appearing with items that prospective customers are already searching for. This boosts your brand awareness and connects you with shoppers who are already interested in the things you have to offer. Our smartly targeted Amazon paid campaigns mean that your ad spend will always be optimized for maximum effectiveness.
Even if consumers aren’t on the Amazon.com storefront itself, they may still be in the Amazon marketing ecosystem. We’ll create professional, engaging, attractive display ads for your products and brand that will exist in the Amazon advertising network, and will be displayed on relevant websites or on Amazon devices. We’ll also create customized landing pages that the ads will point to, keeping consistency and synergy between copy, messaging, and your overall brand.
Our Amazon PPC management team will ensure that the ads won’t just be beautiful, compelling depictions of your brand and its offering, but they’ll be skillfully targeted to an audience primed for engagement -- and conversion.
Do you have high-quality video ads you want your customers to see? We’ll optimize these videos for the Amazon landscape, editing them for success and impact and placing them intelligently, where they’ll showcase your brand and products in a way that entices people to stop their web browsing and watch.
Since video ads often have a higher cost per click than purely image-based ones do, many small-to-medium brands are understandably wary of committing to them. When you work with SevenAtoms as your Amazon PPC agency, you can have faith that your video ad campaign will be optimized for the best performance, so that you’ll see the types of returns you’re hoping for.
Formerly known as Amazon Advertising Platform (AAP), Amazon Demand-Side Platform (DSP) is a central interface that lets you manage all aspects of your Amazon PPC campaigns in one place. Whether video ads, display ads, or more, you can begin, analyze, and optimize your campaigns via the Amazon DSP hub.
As we all know, powerful systems can be complex ones, and Amazon DSP follows suit. If you’re not sure how to optimize your work and your Amazon PPC management, come seek an expert opinion! As a veteran Amazon marketing agency, SevenAtoms is very familiar with the Amazon DSP platform, and we’re ready to make our knowledge work for you. We’ll fine-tune the little details, making your paid Amazon campaigns run more smoothly than ever.
"SevenAtoms has helped us get excellent ROI from our paid campaigns. Their understanding of B2B SaaS and Cyber Security has really shown up in the engaging content and landing pages they have developed for us. They continue to crush it across all our campaigns!"
Any PPC campaign without an understanding of the landscape it exists in is doomed to failure -- and we wouldn’t want that! We start off any new campaign by closely researching your business and your products, the existing PPC landscape, your current paid efforts and those of your competitors. We research relevant, cost-efficient keywords that prospective customers are searching for, and which sites in the Amazon network might be the best fit for things like display ads.
Some larger PPC agencies think that a one-size-fits-all, cookie-cutter approach is best. We disagree! We take the time to clearly understand your brand and products, your target markets, and your goals. We’ll craft a strategy that fits your needs, and form a target audience based on things like geographic locations, household income, commonly used devices (tablets, mobile, desktops) and so on.
Once we have a strategy in place, we’ll get everything in your campaign set up. We structure the campaign with ad groups, selected products, budget and duration, relevant keywords, and so on. We’ll make sure that the products you want to sell are going to show up in the most relevant searches, reducing cost per bid and increasing the chance of driving conversions. Once we’re satisfied with everything being complete, we launch your campaigns.
Once your Amazon PPC campaign is underway, we’ll make sure to keep tabs on it, monitoring its progress and optimizing it to ensure you’re getting the results you want at the right cost-per-lead or sale. We’ll adjust bids, update keywords, A/B test as needed, and other necessary tasks. We’ll look at all the available data to analyze performance and change settings as needed. At SevenAtoms, we’ll make sure to always keep you in the loop and well informed, so that you know what in our Amazon PPC services is going well and where we could make improvements.
