Ecommerce businesses were already seeing excellent growth before COVID-19. But the pandemic accelerated consumer adoption of online shopping, taking it to booming levels that were not expected for a few more years. People who were previously averse to ecommerce suddenly started buying in droves. And many, if not most, of these people are expected to continue buying online long after the pandemic is over.
It’s a simple fact of digital marketing life: Landing pages work. They’re more likely to drive conversions, they can help you nurture visitors into customers, they’re great ways to highlight new products, and more. As a veteran digital marketing agency, we’ve built tons of great landing pages for our clients in everything from SaaS to ecommerce and more.
What happens when you pair product photos with social media? Potential — for brand awareness, visibility, conversions, reach, and more.
According to GlobalWebIndex, 97% of digital consumers have used social media in the past month. To go further, 43% of internet users use social media to research what to buy. What exactly does this mean for ecommerce businesses looking to leverage their own product photography? It’s a perfect opportunity to create a social media campaign to highlight those products.
It’s hard to build hype for something new. Whether it’s a new company, a new brand, or just a new product, generating interest in something unfamiliar is a massive hurdle for even the most experienced marketers. Humans are creatures of comfort and habit, after all; it’s no wonder that the big summer blockbuster films are now all endless sequels and new installments in established franchises.
Video games aren’t immune to this trend, either. With AAA games increasingly taking upwards of $100 million to develop and market, publishers want sure things. They’d much rather throw their money behind a new Halo, the next Legend of Zelda, or another God of War than take a chance on something unproven. Building interest in a new game, like launching a new ecommerce store or just releasing new products on the market, is tough.
Unless, apparently, you’re Riot Games.
As an Amazon seller, you have access to the wide array of marketing tools and resources that the largest digital marketplace in the world has to offer. However, omni-channel marketing is paramount in order to stay a step ahead of the competition and reach a broader audience – and Facebook is a great place to start.
If you want your customers to be loyal to your brand, you need to transform them into regular shoppers as soon as possible. In this article, we’ll explore various retention strategies and examples that you can use to make sure those customers keep coming back.
Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
What makes a great landing page?
I’ll start this blog off with a confession: I have a dice problem.
Marketing can be easily regarded as one of the most transient industries out there.