Paid Search Marketing helps your business climb higher in search results, potentially even above larger competitors. But it's not quite as easy as some might believe. Creating and managing successful paid search campaigns requires a great deal of experience.
As a Google Premier SMB Partner, we've been through our own trial and error of campaign management. We've already figured out what works and what doesn't, so you don't have to worry about being the guinea pig. Our proven practices and strategies will help you boost click-through rates and conversions all while lowering your cost-per-click. And because we're all about progress, we consistently check for areas for improvement in order to maintain the best possible results for your campaigns.
Have you ever viewed a product on a website and then noticed that it's suddenly being advertised all over the internet? This type of strategy as known as remarketing or retargeting, and it allows you close additional sales by advertising specifically to people who have already shown an interest in your product or service.
With our Premier SMB Partner agency on your side, you can watch the sales roll in without dabbling in the technical side of things. Our knowledgeable team will create and manage a remarketing campaign strategy that suits your business and help you reach the highest level of success.
Google Shopping campaigns are a crucial success factor for ecommerce companies. These campaigns can help your business achieve significantly more sales by placing your products at the top of the search results page—right in front of the users who need them.
As a Google SMB Partner, we have extensive experience in managing and optimizing these campaigns so that they can achieve their maximum potential. We use detailed product feeds with captivating product copy, high-res images, and more to ensure that your products are irresistible to consumers.
Paid campaigns aren't just dependent on great creatives and ad copy—you also need to think about where your leads land after they make that coveted click. In fact, your landing page is a lot more important than most people think. This is because a poorly designed or slow loading landing page will cause leads to click away or lose interest in your offer, which can cost you a lot of money.
Our Google SMB Partner agency has a skilled team of designers and copywriters who know how to create custom landing pages that captivate leads and get them to follow through with the conversion process. Plus, we A/B test different versions of ads and landing pages in order to make sure that you're getting the best possible results.
With millions of partner sites, the Google Display Network offers tremendous potential for advertising. But because people are so used to seeing advertisements on the sides of web pages, you need your ads to be eye-catching.
The team at our Google SMB Partner agency creates attractive display ads with enticing ad copy that draws people in. Plus, we'll only show your ads on sites that we know your target audience visits. This way, you never waste a dollar on unqualified leads.
“It is very clear the impact your team is making. You guys are doing a great job on targeted leads. In fact, we closed a lead directly through your marketing efforts last year that has resulted in over half a million dollars in revenue!”
Before diving into your AdWords account, we look at your business and take the time to thoroughly understand your products and services. After that, we identify any issues with your current PPC efforts and look for areas of improvement. Furthermore, we conduct keyword research in order to find the best and most cost-efficient keywords available.
Our agency doesn't believe in one-size-fits-all strategies. For starters, that's boring. But more importantly, it's ineffective. To make sure we achieve the best possible results, we set up unique campaigns based on your unique goals, your offers, and the audience you want to reach. We set up demographic targeting—such as location, income, job title, and more—so that your ads are shown only to the people who would most like to see them.
When developing our strategy, we first set up the AdWords account structure with the necessary ad groups, keywords and negative keywords, product feeds, ad extensions, and more. We then create captivating, keyword-driven ads that appeal to your ideal customer. After that, it's time to build landing pages with engaging copy and responsive designs that view well from any device.
