Paid Search Marketing is an essential component of any company’s overall marketing strategy. If you’ve ever felt it’s more difficult for your business to vie for space with larger companies in organic search engine results, PPC might be the tool your company needs. However, regardless of the platform, it’s not something that can be learned overnight.
Through proven processes, we reduce cost-per-click, increase click-through rates, produce more conversions, and help you get higher-quality leads. In order to ensure the best results for your campaigns, we develop strategies based on rigorous keyword research and a deep-dive into your competitors. From developing a new campaign to updating ones that haven’t performed well, we work with you.
Display Ads offer an ideal method to generate new traffic and increase brand awareness in your target audience.
Through our PPC management service, our team of in-house designers develops ads that accurately reflect your message and brand, paired with unique landing pages. We cover every aspect of the process, whether it’s design and ad copy or bid management and analysis.
We know that PPC campaign management can be a headache. We work as an extension of your team to ensure that ads are only displayed on sites that make sense for your business and that your target audience visits often.
If you’ve ever visited a company’s website, left to continue browsing, and then later notice an ad for that company, you’ve experienced remarketing or retargeting. This is the perfect way to reach potential leads who visited your site but did not convert. With this type of ad, you can generate new sales that might have otherwise been missed and help move them along in the sales process.
With our team, you’ll have peace of mind about every aspect of your ads. We will develop a strategy to suit your preferences, execute on it, and manage remarketing campaigns that serve your company’s unique needs.
Google Shopping Campaigns are a necessity for all e-commerce companies. This type of campaign can help your company appear at the top of the results when consumers make product-related searches.
When you partner with SevenAtoms as your PPC marketing agency, we ensure your Google Shopping Campaigns produce results by customizing product feeds, including crucial details about your products, specific field attributes, high-resolution images, and effective promotional text.
If your ad campaigns have a strong click-through rate, but ultimately aren’t converting many leads, your landing page might be the culprit.
Landing pages have long been used to generate new leads for both B2B and B2C businesses. Utilizing the expertise of our design and development teams, we create landing pages that capture a visitor’s attention and stay true to your company’s brand. For optimization, we also perform routine A/B tests on a variety of creative elements that will ensure that your pages are driving results.
With nearly two billion people using social media around the world, your company can’t afford to miss out on potential leads on these channels. However, you might have already guessed that not every social network will be a fit for your business.
It’s for this reason that you must use specifically targeted campaigns to reach your audience on the networks they use the most. When you work with SevenAtoms, our paid social media advertising experts will help you optimally promote your business, targeting people who are most likely to make a purchase, ensuring that you maximize your sales and ROI.
We’re passionate about creating amazing ads that accurately represent your brand with appealing offers, the perfect ad copy, and inspiring visual elements that will encourage engagement and generate leads. Whether creating a new campaign or improving your existing social campaigns that aren’t producing valuable results, we have the expertise to help.
"SevenAtoms has helped us get excellent ROI from our paid campaigns. Their understanding of B2B SaaS and Cyber Security has really shown up in the engaging content and landing pages they have developed for us. They continue to crush it across all our campaigns!"
Before we do anything else, we conduct thorough research to understand the products or services you sell. We then review all aspects of the PPC landscape, including current paid campaigns and what your competitors are doing. Next, we perform in-depth research to find relevant and cost-effective keywords, including both regular and long-tail options. For display campaigns, we explore specific websites to discover the ones frequented by your target audience.
We approach every client individually, determining your company’s specific needs for a PPC campaign. We develop a strategy to meet these needs, taking the time to learn every aspect of your offering, target markets, and goals. Our team identifies specifics such as household income, geographic locations, ad schedules, and devices to target (mobile, desktop, tablets).
Using the strategy as a foundation, we begin to build your campaigns. We structure the campaign for appropriate ad groups, proper site placements, relevant keywords, remarketing lists, and product feeds, as well as all available ad extensions. Then we move on to create landing pages optimized for conversion, using a responsive design that will work across all devices. When creating persuasive ads aligned with specified keywords that speak to your target markets, we also choose an appropriate Call-To-Action that leads to the landing pages.
We set up conversion tracking, such as phone call tracking, and ensure everything is integrated with any existing marketing automation or e-commerce platforms you’re using. Finally, after thorough testing across various devices, we launch your campaigns.
Once everything is in place, we don’t simply set-and-forget. PPC management requires constant monitoring and optimization to ensure your campaigns are producing the best results, at the right cost per lead or sale. This might mean adjusting bids, split testing ad copy, updating or generating new keywords, A/B testing landing pages, optimizing mobile performance, or other possible changes. We look into all of the data and analyze performance across multiple dimensions. If something’s not working, we change settings as needed.
For lead generation campaigns, conversions alone are not enough. We examine the quality of leads, using metrics like lead scoring from your marketing automation system, and adjust campaigns accordingly.
